MoviesYouPlay

Much as I (and my company) predicted the mass move to High Definition Television 7 years ago when we started producing our own material in HD, so too do I predict that the move to internet TV will move way faster than most people believe.

I thought that it was pretty much a no brainer 8 years ago that consumers would eventually move to bigger better TV pictures (where else would you go?) yet man, the arguments that people put up to say it wasn’t going to happen, even broadcast Executives (hmmm maybe it was mostly the broadcast executives who said this, come to think about it!) Great comments I used to get were things like “No one is going to want to buy a $6,000 dollar TV” or “People can’t tell the difference between HD and Standard defintion so why bother”. Both of those comments used to drive me crazy.

Now it’s the internet with the promise of TV on demand 7/24 full flexibility and the ultimate interactivity coming on strong, yet still people question it. I’d like to share a few of these new stats from a recent comscore.com press release which even shocked me…but I think proves my point about rapid adoption of TV on the internet.

Comscore.com notable findings from December 2007 (US figures) include:

  • 77.6 million viewers watched 3.2 billion videos on YouTube.com (41.6 videos per viewer).
  • 40.5 million viewers watched 334 million videos on MySpace.com (8.2 videos per viewer).
  • Online viewers watched an average of 3.4 hours (203 minutes) of online video during the month, representing a 34-percent gain since the beginning of 2007.
  • The average online video duration was 2.8 minutes.
  • The average online video viewer consumed 72 videos.

Top U.S. Online Video Properties* by Videos Viewed

December 2007

Total U.S. – Home/Work/University Locations

Source: comScore Video Metrix

Property

Videos

(000)

Share (%) of

Videos

Total Internet

10,156,199

100.0

Google Sites

3,314,962

32.6

Fox Interactive Media

358,353

3.5

Yahoo! Sites

340,409

3.4

Viacom Digital

237,689

2.3

Microsoft Sites

180,443

1.8

Time Warner Network

174,079

1.7

Disney Online

123,009

1.2

ESPN

84,839

0.8

Apple Inc.

50,316

0.5

ABC.COM

47,259

0.5

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

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