24% of business videos less than 1 minute long

 

24% of business videos less than 1 minute long

Business Videos: How Long Should Your Video Be?

 
 
 
Hayley

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As a video hosting company we see a lot of different types of video content being distributed online.

From one minute in length to an over an hour, your video can be uploaded to vzaar. We took a look through our numbers from the past year to try and answer the question…

“How long should my video be?”

Answer: Keep it snappy
Average Video Length

  • 24% of business videos online are less than 1 minute long
  • Videos less than 10 minutes long accounted for 78% of online business videos

For business videos, it appears that short is most definitely sweet.

Perhaps because a lot of them are promotional in nature.

Short promotional videos work well because…

  • People have short attention spans.Studies have shown that our attention spans are getting smaller and smaller. Down from 12 minutes just a few years ago to 5 minutes. In the digital age information is at our fingertips like never before. The easy access to information means people are less willing to hang around and wait to hear what you’ve got to say.

     

  • People are busy. If they see your video is a long one they might not be willing to invest the time it takes to watch it.

     

  • Often, it can be hard to see the clutter until you actively try and cut it. Giving yourself a time limit will help you to sort the wheat from the chafe; encouraging you to convey the important information clearly and concisely. The result? Your video will feel snappier and more engaging.

Do longer form videos have a place?

Just because the data tells us that the average video length is under 10 minutes, doesn’t mean that long form content is completely ruled out.

It all goes back to understanding the type of content your audience are looking for and what video length they’re most likely to respond to.

For example, educational content like training videos, online lessons and webinars can all work well. Here the viewer is getting a lot of value from the content and it is therefore more worth their while to stay in it for the long haul.

Bear in mind though, that it is typically reported that the maximum attention span of the average adult is 20 minutes. Once you go beyond that point you might have a hard time getting the viewer to stick around.

And this was mirrored in our data, with a sharp dip in the number of business videos that go over 15 minutes in length.

long form average video length

So, back to the original question:

How long should your video be?

Well, for promotional videos the shorter the better, around the 1 minute mark is best.

For education and training videos go for under 15 minutes to ensure your students maintain their focus. If your lessons are typically longer than this try breaking them into smaller, more digestible chunks.

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Post Google TV world …now lets define Android TV

In a post-Google TV era, Hisense takes a first stab at defining Android on TV

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Summary:

One of the bigger surprises at CES was Hisense with its new line of Vidaa smart TVs, which are based on Android and show where Google TV is going now that it isn’t called Google TV anymore.

If you’re interested in smart TVs, then CES 2014 had two surprises for you: The first one was LG with its webOS-based smart TVs, and the second one was Hisense. I ventured to the Hisense booth last week because I wanted to check out the company’s new Roku TV, but I quickly learned that at least for Hisense, Roku isn’t the big story: Vidaa is.

Vidaa is the company’s new smart TV platform, which has been developed by Jamdeo, a design and engineering company located in Ontario, Canada that’s co-owned by Hisense and Flextronics. I interviewed Jamdeo’s Principal Designer Mo Selim (see the video below) and after spending a bit of time chatting with his team about their thoughts on the smart TV space and their design philosophy, I came away impressed.

There are a couple things that intrigue me about the Vidaa smart TV:

It’s the future of Google TV. Hisense used to be one of the companies in the Google TV camp, producing the Hisense Pulse companion box. But Google TV was plagued with a long list of problems, one of them being the strict requirements Google put in place for its hardware partners. For example, the first generation of Google TV needed to include a full traditional QWERTY keyboard, leading to unwieldy and confusing remote controls.

Google eventually realized that Google TV was going nowhere, loosened up, got rid of the brand and started to allow manufacturers to build Android-based TVs, with the option to add Google services like Chrome and Primetime (Google’s TV programming guide) on top. The new Hisense Vidaa TVs are a first example of types of Android-based TVs in a post-Google TV era, and they show that the new freedom allows manufacturers to actually innovate and combine some of the better Google and Android apps with their own take on how smart TVs should look like and function. These first results are encouraging.

It’s using design to compete. TV is a tough market. Worldwide, close to 20 percent of all new TVs shipped come from Samsung. In the U.S., that number is closer to 30 percent. Chinese manufacturers have in the past primarily tried to compete through price, and apps were more of an add-on experience, which is why many hoped that Google TV would deliver them a complete product that didn’t require too much customization.

Hisense is still using this strategy with its Roku TV, but it also decided to spend some actual money on designing its own smart TV experience. The Jamdeo team told me that the first Vidaa TV premiered in China last year with an experience similar to the one now deployed in the U.S., but without Google services — and it turned into a hit, moving the needle for the company and significantly increasing its local market share. That’s why Hisense decided to bring Vidaa to the U.S., where it now wants to compete with brands like Samsung and LG and their take on smart TVs.

It actually gets things right. After seeing a demo of the Vidaa TV and talking to the folks who designed it, I’m actually impressed with this take on smart TVs. Take a look at many of the other smart TV platforms out there, and you’re often greeted by a convoluted desktop-like UI that bundles all kinds of stuff. That quickly results in information overload.

Jamdeo’s designers instead decided to do away with the home screen, and bundle apps and services around different activities, which is pretty smart. The ability to jump back and forth between these activities without having to back out of an app and launch another one is also neat, and the recognition that home media sharing is key to smart TVs, and possibly one day just as important as Netflix or any other video service, is right on the money.

Sure, there are still things to improve and some redundant features — but this is a big first step.

Check out Hisense’s official Vidaa promo reel for another look at the platform below:

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