Lady Gaga Hits 1 Billion View Views

March 28th, 201011:49 pm @ eric floresca

Lady Gaga Hits 1 Billion View Views

Lady Gaga Hits 1 Billion View Views
What does it say when Lady Gaga hits 1 Billion video views as a brand, as entertainment. Well According to Mashable and the video analytics company Visible Measures she is the first artist to enter the billion video view club with three music videos in the 100 million club putting her at a billion video views. All I got to say is WOW!
That tells you a lot about the new media world when that happens and also about where we are going.
Credit: Mashable


BBC bows to newspaper concerns, delays mobile apps

Mon Mar 29, 2010 8:19pm EDT

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A man talks on a mobile phone inside the BBC headquarters in London November 21, 2008. REUTERS/Andrew Winning

LONDON (Reuters) – British state broadcaster BBC has delayed launching mobile applications delivering its news and sport free to devices like Apple’s iPhone after newspapers expressed concern about direct competition.

The Newspaper Publishers Association had asked the BBC’s governing body, the BBC Trust, to examine proposals it feared could harm efforts by commercial rivals to succeed with their own mobile offerings.
“It is vital that these proposals are scrutinized properly to avoid any adverse impact on commercial media organizations,” the NPA’s director, David Newell, said on Monday. “We are pleased that the BBC Trust has listened to the industry’s concerns and acted to delay the planned April launch.”
The BBC Trust will now examine the proposals. It did not give any timetable, but the earliest it was likely to discuss the matter is at a meeting late next month.
The BBC, which receives a guaranteed 3.6 billion pounds each year ($5.4 billion) in license fees paid by householders, has come under fierce attack from broadcaster BSkyB and other commercial rivals exposed to a severe advertising slump.
James Murdoch, seen as the heir to his father Rupert Murdoch’s News Corp media empire, has described the broadcaster’s scale and ambitions as “chilling.”
The amount of free content the BBC already makes available online has discouraged many newspapers from attempting to charge readers for content on the Web.
Earlier this month, the BBC signaled a retreat from some commercial operations to focus on core services, bowing to pressure from rivals and ahead of a general election almost certain to result in public spending cuts.
(Reporting by Georgina Prodhan; Editing by Dan Lalor)

How to Survive Geolocation’s Looming Apocalypse

Why the Industry’s Most-Buzzed-About Tech Service Could Consume Us If We’re Not Careful

Dave Curry
Dave Curry

Unless you’ve been living under a rock, you know that everyone is buzzing, blogging, tweeting, and talking about geolocation. Research firm Borrel forecasts that location-based mobile spending will hit $4 billion in 2015, an increase of nearly 12,000% from the $34 million spent in 2009. With highly anticipated location-centric announcements looming from both Facebook and Apple, the buzz over geolocation is not expected to diminish any time soon. Leveraging location will drive the next wave of consumer marketing, but based on the current pace of services and apps going to market, we’re setting ourselves up for geolocation apocalypse. In this scenario consumers gorge themselves on a plethora of location-based services and spam, gut-busting data profusion and promotional push acid-reflux. If we’re not careful, the coming cataclysm could consume us with:

  • Swarms of Geolocation Services. Already in full swing, new services are appearing with an alarming frequency. Ranging from the more popular/mainstream (Foursquare, Gowalla, Twitter, Yelp, MyTown, Whrrl and Loopt) to the more obscure (PlacePop, BlockChalk, Bump, FoodSpotting and Graffiti), services are being piled high. Gauging by the more than 25 companies that made location-based announcements at SXSW, consumers will soon be choking on an overabundance of geolocation services.
  • Armies of Aimless Apps. Each service wants you to use their app, so can the marketplace sustain a massive rush of apps? Of course not. When I sit down for dinner at my favorite tapas place, how many apps can I “check-in” with before everyone else at the table starts throwing flatware at me? Most likely one, possibly two, if I snap a photo for upload when the entrees arrive., by the team at Brightkite, is addressing this problem with their upcoming app (one checkin to rule them all). But how many apps (and features within each service) will they need to support to effectively fulfill consumer needs?
  • Drowning in a Deluge of Data. If you’ve seen SimpleGeo’s, or the visualization video of geolocated data they collected during SXSW, you can see the potential for massive floods of personal geolocated information that may or may not be relevant to your consumers. Bing recently added Foursquare data results to their maps. Now imagine them adding results from a dozen other services, or maybe four dozen other services. As a user, I just wanted directions to the post office, now obscured by thousands of user notes, to pick up my bacon-of-the-month. Does it help to know that 600 of my closest friends also hate going to the post office?
  • Spates of Vexing Spam. Why should marketers care? Consider the consumer. An innocent trip to the mall might trigger an avalanche of promotional push notifications. You check in at Macy’s, and because you just had tapas for dinner, Macy’s offers you 30% off paella cookware. The Gap sees you and sends an SMS about its sale on Spanish red sleepwear, while Barnes & Noble (a few doors down and a bit confused) pushes you a coupon for Macy Gray’s latest release. The consumer just turned off their phone…
  • Crime Cataclysm, Stalker Apps and Misrepresentation. With vase amounts of personal-location information being exposed, we’re bound to see a rise in potentially damaging behavior. Ages ago (in 2009) a man tweeted about a family trip to Kansas City, only to return to a burgled home. What did he do? He blamed Twitter. On the flip side, I would be remiss if I didn’t mention, a site that displayed Foursquare check-ins in real time, essentially listing “all those empty homes out there.” The site is no longer active, but it caused quite a stir and fueled much debate when it launched in February of 2010. That sound you hear is consumer confidence gasping about the dangers of geolocation.

It Doesn’t Have to Be That Way
This isn’t the first time marketers have embraced disruptive technologies, nor will it be the last. As long as we keep one foot in the shoes of our consumers and follow some basic rules of road, you’ll safely stay out of the wasteland:

  • Respect and Delight Your Consumer. Service creators, application developers and marketers alike should have undying respect for consumers and the desire to make them fall in love with their brand by providing them with something special. If you undervalue your consumer by creating less than magical apps, treat privacy with little or no consideration or abuse your knowledge of their whereabouts, consumers will turn their backs on you and won’t return.
  • Embrace Open APIs. Open APIs allow marketers and app developers to build on top of existing services. Facebook and Twitter owe no small portion of their success to having created open APIs early on. Remember reading about tweeting toasters, plants, dishwashers and even beds? Twitter’s open API was not only great for developers, it was phenomenal PR. Why has Gowalla lagged behind Foursquare, even though many users report preferring the Gowalla experience? Maybe because their API is currently read only.
  • Choose Wisely. As part of your strategic approach, building upon a proven favorite that will likely NOT end up in a geolocation landfill makes sense. All signs indicate that Foursquare will be around for some time, especially given it raised $1.35 million in venture capital last year. Also of note, following SXSW, Foursquare tweeted that they experienced “2.4 million checkins !& about 90,000 new users (!!!) in the past 7 days. Every week bigger than week before.”

We Can Prevent Geolocationitis
Geolocation isn’t going away — in fact, it may get a significant bump if Facebook turns location on for their 450 million+ users. Stay tuned; that news is expected to unfold at the upcoming F8 developer conference on April 21. In addition, Apple’s appreciation of the impact of geolocation was acknowledged with their patent application for a social-networking app (named iGroups in the patent) that would allow users to securely share data with one another using a service like MobileMe. Apple is also rumored to be rolling out iAd, a location-based advertising service that leverages technology from their recent purchase of Quattro Wireless.
We’ve already taken our first few leaps into the geolocation deep end, but it’s not too late to refine our approach. If we work hard to respect our consumers’ needs and privacy, while taking every opportunity to provide them with brand experiences brimming with value and delight, we could turn a looming apocalypse into a land of geolocation milk and honey.

Dave Curry is interactive director of POP, an independent digital agency, which has done work for Microsoft, Electronic Arts, Ubisoft and Target. He plays daily word games on Twitter @DaveCurry.

It’s Not Just The iPads That Are Pre-Selling; The Ads Are Going Too

Here’s some good news for publishers reeling from a horrific 2009: Ad units on the iPad are attracting big-name advertisers. The NYT reports that a high-end credit card company has purchased its iPad ad inventory for the device’s first two months on the market, while brands, like FedEx and Buick, are buying ads on the apps of other publications, including the WSJ, Newsweek, Time (NYSE: TWX) and Reuters (NYSE: TRI). The NYT says the going rate is $75,000 to $300,000 “for a few months of exclusivity” on one of these apps.
That sounds respectable since—while there are signs that iPad pre-sales are off to a good start—it’s unclear how popular the device will really be. And, of course, that’s the big caveat here since, in the long-term, whether iPad ad sales can help offset declining print ad and even online ad sales, will depend on the device’s adoption.
One other nugget for iPad watchers in the story: The WSJ’s app may cost $17.99 a month. As Staci points out, that’s a slight premium to the $14.99 a month the WSJ charges for a subscription on the Kindle.

Web Video Audience OK With More Ads, Report

March 23, 2010


Hulu is leaving some serious money on the table.

While its parents companies NBC Universal, News Corp. and Disney wrestle with the possibility of imposing a subscription fee on Hulu to offset what they perceive as lost ad revenue from TV, they might be better off simply dialing up the number of ads that run on the site, according to comScore.

The Web researcher released new research on Tuesday (Mar. 23) at the Advertising Research Foundation’s Annual Convention + Expo in New York which found that people who watch TV shows on the Web are far more tolerant of ads than perhaps once thought, and would actually stand for more clutter. Specifically comScore found that while sites like Hulu typically serve around four minutes of ads for every hour of content served, users would be OK with six to seven minutes of ads.

That flies in the face of conventional thinking in the industry, which is that users who elect to watch TV shows on the Web are ad-avoiders by nature and don’t understand the value exchange when they consume free content.

During a presentation at the ARF gathering on Tuesday, Tania Yuki, director of cross media and video products at comScore, poked holes in that theory.  “This is not about platform wars,” she said. “TV is the preferred viewing platform for most.”

According to comScore’s research, among fans of scripted, prime-time programming, just six percent are ‘online-only’ viewers who either don’t subscribe to cable or simply prefer the medium. Nearly two thirds (65 percent) of the roughly 2,000 folks comScore surveyed are strictly TV viewers, while the remaining 29 percent of respondents are cross-platform consumers—meaning they watch their favorite episodes of Lost or Desperate Housewives on TV–and sometimes online.

The reason most online viewers (71 percent) watch shows on the Web is that they missed a recent episode on TV. And 67 percent of respondents said they chose the Web for convenience, while just 38 percent said their motivation to chose online over TV was that it features less ads.

Thus, sites like Hulu, Fancast and the broadcast network’s own sites would be smart to stream more ads than they currently do. “We [as an industry] are leaving money on the table,” said Yuki.Besides money, some networks may be missing out on new audiences by not streaming certain shows on the Web, said Yuki. And the networks that are mulling over charging users to access sites like Hulu may be risking fans as well. That’s because according to comScore’s research, online viewing begets TV viewing, since fans can catch up on new series quickly. “Video can result in new audience acquisition,” Yuki said. “Increasingly, it isn’t useful to think of these things in silos.”

Other interesting nuggets from Yuki’s presentation included a finding that younger, more cross platform-inclined users hear about about new shows in different ways. While TV promotion and friend recommendations still drive discovery, among cross-platform viewers 21 percent said they’d found out about a new show via a social network.

Also, among the still-small group of Web-only TV fans, archival viewing is ‘much more significant,” said Yuki. These users exhibit a tendency to stockpile episodes of show to gorge on during marathon viewing sessions—which could provide a unique monetization opportunity. “They are not a group of dissident ad-avoiders,” said Yuki. “These are people that actually love TV.”

Forgot to Send a Birthday Card? Phone It In

SHORT video messages or greetings for phones could soon be as ubiquitous as texting, or at least that’s what greeting card companies and other firms are hoping as they try out a new mobile service that delivers a brief video, with sound and music, as quickly, easily and often as cheaply as sending a text.

Dogs are featured in a video birthday greeting card from American Greetings.
American Greetings has a new service that transmits a video card chosen from its Web site directly to handsets of nearly all major mobile carriers. It has used a partnership with Mogreet Inc., provider of a multimedia messaging platform, to deliver the full-motion video greeting. Mogreet, based in Venice, Calif., is also working with the National Football League Players Association and other organizations to deliver campaigns directly to cellphones.
A major selling point for the mobile video is how easy it is to use, said Waltene Irving, 94, of Apple Valley, Calif., who used the service to find a Valentine’s Day sentiment for her granddaughter in Los Angeles last month.
Ms. Irving went to AG Interactive, American Greetings’ e-card section, and browsed its 50 cupid messages, selecting one with kittens and other animals. “You put in the mobile number, point to the picture and click send,” she said. “It’s very easy.”
Video messaging “is the intersection of two powerful trends — mobile and social networking,” said Michael Becker, managing director of the Mobile Marketing Association.
“It’s immediate, convenient and engaging,” he said, “and it enables companies to monetize their markets.”
Mr. Becker said that mobile video messaging, which is provided by several companies, “has a massive market because it can appeal to people without a data plan.” Some 80 percent of Americans, including Ms. Irving, do not have a data plan.
Portio Research, a British firm that tracks mobile messaging globally, predicted that the market for such multimedia messaging, while still trailing text messaging, would reach $31.5 billion by the end of 2010, following a 48 percent increase in traffic last year worldwide and a 22 percent increase in revenues.

The greeting card industry, confounding predictions that its products were out of sync in the mobile age, has been early in embracing such messaging to reach its customers. Hallmark, the industry’s biggest player, last July started its mobile messaging business, with different delivery mechanism than the one introduced by American Greetings.
Other companies offering such multimedia messaging include Nike, Reebok, Starwood Hotels and Warner Brothers. American Greetings is promoting its new service with targeted e-mail messages, information on its Web site and notices attached to its e-cards.
The company, based in Cleveland, is relying, at least initially, on the four million registered customers already on its Web site to expand the service, said Frank Fink, the company’s vice president for business affairs. There are 500 e- cards formatted for mobile delivery, and thousands more being prepared, he said. Cards are free to registered, or premium, users who pay $15.99 annually. Hallmark’s Web-to-mobile cards cost 99 cents a card.
American Greetings is getting ready to begin a second phase of advertising, using online display ads, social networking, banners on other Web sites and other Internet advertising.
“We see this as a major growth area,” Mr. Fink said. He said American Greetings has an iPhone app, and three months ago introduced a Facebook application.

Another Mogreet customer, the Broadway musical “In the Heights,” in January placed a billboard of Corbin Bleu, the young actor of “High School Musical” fame, in Times Square.
It invites people to text “Heights” to 21534 and receive a short video message from Mr. Bleu, and encourages buying tickets to the musical.
“This is a big step out of the comfort zone in entertainment ads,” said Sara Fitzpatrick, director of SpotCo., a subsidiary of the British company First Artist, which created the campaign. “The medium is still being understood, but it was a good fit for clients looking for a different way to engage the brand.”
Although Ms. Fitzpatrick did not provide figures, she said ticket sales had been increasing. She did not attribute that solely to the short-video campaign, but she said: “The potential is there. This service is really going to blow out in a couple of years.”
The reach of such messaging is also being explored by the National Football League Players Association. It started a campaign, which began around the Super Bowl, to give fans a glimpse of players off the field. Fans were asked to text “NFLPA” to 21534 to receive an 18-second video featuring Mark Sanchez of the New York Jets and several other players. The campaign — meant to create a mobile database to market the more than 1,800 active and retired N.F.L. players — enters participating fans in a sweepstakes for a trip to the 2010 Players Rookie Premiere, an event attended by 36 top rookies in Los Angeles. The sweepstakes winner will be announced in April.
So far, the players association and companies involved are not providing user figures from the video-messaging service. American Greetings declined to disclose how many mobile video cards were sent since the service was introduced in February.
But as consumers move toward in-the-moment interaction, the video cards have a large potential market, Mr. Fink said. More than one billion text greetings were sent for Valentine’s Day last year, according to industry figures. There are no overall numbers yet for video messaging traffic for 2010 Valentine’s Day because the information has to be gathered from dozens of carriers.
Most of this year’s video Valentine’s traffic at American Greetings occurred on Feb. 14, which fell on a Sunday. About 52 percent of users sent their message that day, and about one-third sent their loved ones a greeting the day before, according to Mogreet.
So what video cards were people sending? The most popular was a blue-eyed cupid, rapping “lyrics silky-smoother than a thornless rose.”

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DreamWorks Animation CEO Jeffrey Katzenberg talks up 3D in the home

By David Goldman, AP

Samsung announced its new lineup of 3D TVs at a gathering of the media in Manhattan this morning.  The entry level 46-inch 3D model, the LN46C750, is coming in May for $1,700. Included is a “3D Starter Kit” containing two pairs of 3D glasses, plus a 3D Blu-ray copy of DreamWorks Animation’s Monsters vs. Aliens. The kit will also be included with Samsung’s more expensive new 3D TVs, such as the top-of-the-line 55-inch $7,000 LED model UN55C9000 (out in April ). And it will be made available gratis with Samsung’s first 3D Blu-ray player as well, the $400, BD-C6900, which starts selling this month.
Following the event, I sat down with Bookeun Yoon, the Korea-based president of Samsung Electronics visual display business (who spoke through an interpreter), and Jeffrey Katzenberg, the DreamWorks Animation CEO and one of the industry’s leading 3D evangelists.  DreamWorks and Samsung are teaming up on the 3D launch.  Their remarks, edited for length and clarity:
Q: 3D TVs are expensive. In tough economic times, how fast and how mainstream can these TVs become?
Yoon: There was a study carried out by the Consumer Electronics Association in the U.S. (saying) that 65% of consumers are willing to pay a 25% premium on a 3D TV today. The pricing we have decided on is based on this evidence. People predict maybe one million to seven million 3D sets will be sold this year (industry-wide). I believe a minimum of five million will be sold.
Q: But are people going to buy a 3D TV when they only recently sprung for a new HDTV as part of the transition to digital?
Yoon: When we looked at the LED-type (2D TVs) market last year during an economic crisis there were a lot of doubts about whether these would be viable. The expectation was that maybe 2 million would be sold, but last year 2.6 million were sold and our market share was 80%. Now when we look at 3D TVs (based on LED technology), the product Samsung is launching is a standardized product. This is an opportunity for the TV industry. I believe there will be 70 3D Blu-ray titles out this year. I have high expectations.
Katzenberg: I look at it in a slightly different way.  The innovation of the experience from flat screen to 3D on these new TVs is exceptional. At a 25% premium, I think consumers are going to see that as a very high value. As always happens, when a new innovation is introduced it starts at a high end. First adopters’ will be driven by sports and games. And very quickly you’ll see this move to the mass market. If you look at a first year of introduction and the predictions (for five to seven million 3D TV sold this year)  —  in an introductory year that is huge. (And) there’s a very high multiple of that number coming in 2011.
Q: The DreamWorks Animation studio is producing three movies a year now, all in 3D. How important is it for DreamWorks and others in the industry to get 3D into the home?
Katzenberg:  For our filmmakers who spend four years making these movies, for them to have these films enjoyed the way they were created and designed on these spectacular TV sets has come much faster and of a much higher quality than we had anticipated. This is several years ahead of (expectations). Three years ago, when we made the commitment to offer all our movies in 3D, we thought the home market would be five to seven years (out). And it’s here today and the quality is much greater than we had actually expected.
I think DreamWorks Animation was the first studio to commit 100% of production  to 3D; now many studios are doing more and more. We have sports channels, Discovery, ESPN, BSkyB, multiple platforms. Content creators and deliverers are committed to 3D in the home. And a lot is accelerated by how spectacular these TV sets are.
Q: Is wearing 3D glasses a hurdle for consumers?
Katzenberg: Many many many people wear glasses. What’s the big deal? And if you don’t wear them inside because you need them for quality of sight, in this day and age almost everybody who walks outside into sunlight wears sunglasses.  I think that stigma of wearing glasses was back to those days of cardboard red and blue goofy glasses that made you look like a dweeb. You felt like an idiot sitting next to a girl wearing those glasses.
Those days are gone. You see these new glasses — they’re beautifully styled. What is going to happen very quickly is the eyeglass companies are going to go into the business and people will make choices. Those options will be there within a year. 3D eyeglasses will become as common as the many choices as exist in sunglasses today.
Q: What will Blu-ray movies cost in 3D?
Katzenberg: You can’t buy the Blu-ray 3D version of Monsters vs. Aliens or Shrek. They’re exclusive to Samsung for a year. (The 4 movies in the Shrek series become available in 3D in the 4th quarter; Monsters vs. Aliens in 3D is just coming out now.)
Q: But what is your expectation about Blu-ray pricing?
Katzenberg: I don’t know yet. I’m not sure what the 3D premium will be when product makes it way to the market.
By Ed Baig


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