YouTube will add offline viewing to its mobile apps in November

 

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Starting in November, YouTube creators will be able to add an offline viewing option to their videos, allowing viewers to watch them without an internet connection.

 

 

Want to watch YouTube videos without an internet connection? That will be possible starting in November, the company announced on its creators’ blog Tuesday night.

 

From the post:

 

“This upcoming feature will allow people to add videos to their device to watch for a short period when an Internet connection is unavailable. So your fans’ ability to enjoy your videos no longer has to be interrupted by something as commonplace as a morning commute.”

 

AllThingsD notes that users will be able to save videos for up to 48 hours, and that creators don’t have to enable offline viewing if they don’t want to.

 

This move follows a 2012 update to Google’s Android app that allowed users to pre-load videos from their Subscriptions or Watch Later lists into cache memory. Users still need an internet connection to watch those videos, however.

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79% of PR Pros Believe Video is Underutilized [Infographic]

A rather interesting list about Multimedia in PR.

Beyond PR

According to a survey of PR professionals recently conducted by PR News and PR Newswire, the  use of visuals in public relations campaigns is poised for an increase: the overwhelming majority (76%) of people surveyed plan to use more visual storytelling elements in their communications in 2014.

An even larger majority of communications pros (79%) noted that video is underutilized in PR messaging.  However, the survey also revealed that PR has increasing control over the budget for the creation of multimedia content.

PRNewswire_PRNews_Multimedia_Survey_2013“It’s interesting that the budgets are now evenly split between PR and marketing,” Kevin West, PR Newswire/Multivu senior vice president of multimedia, said in the report published by PR News. “The fact is encouraging because there’s always been this perception that marketing always had control of budgets, so it presents an opportunity for PR people.”

Despite the relatively scant use of video in PR messaging, those surveyed noted that video content is effective at driving…

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