LIGHTS, CAMERA, HIRE! 9 Great Job Recruiting Videos

Before you shoot...


Job recruitment videos aren’t new, but what is changing is the ever-growing amount of time people spend watching video online. YouTube users spend an average of 1-3 hours a day browsing videos and content – and that doesn’t include time viewing video on other sites. Now videos are becoming an increasingly important tool in the human resources arsenal. Larger companies use them because they work: according to internal data released within a CareerBuilder article “Job postings with video icons are viewed 12% more than postings without video. On average, CareerBuilder customers receive a 34% greater application rate when they add video to their job postings.”

Video can do something a printed job posting can’t: it can be immersive. A cleverly crafted video will show potential employees what it looks like, sounds like and feels like to work at your company. With job seekers able to visualize…

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