Sometimes simple is good

I love these Canadian Tourism  web spots as I think they are great way to  telling a story without trying to hard…this one is my fav using the story of the Beaver aircraft to showcase the rugged Canadain landscape in a 3 min clip.   Great concept taking people places in interesting ways is a great way to help sell a country …a lot less money than a high concept ad too although they did over 300 of these things.

Simple works.

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