It’s Not Just The iPads That Are Pre-Selling; The Ads Are Going Too

Here’s some good news for publishers reeling from a horrific 2009: Ad units on the iPad are attracting big-name advertisers. The NYT reports that a high-end credit card company has purchased its iPad ad inventory for the device’s first two months on the market, while brands, like FedEx and Buick, are buying ads on the apps of other publications, including the WSJ, Newsweek, Time (NYSE: TWX) and Reuters (NYSE: TRI). The NYT says the going rate is $75,000 to $300,000 “for a few months of exclusivity” on one of these apps.
That sounds respectable since—while there are signs that iPad pre-sales are off to a good start—it’s unclear how popular the device will really be. And, of course, that’s the big caveat here since, in the long-term, whether iPad ad sales can help offset declining print ad and even online ad sales, will depend on the device’s adoption.
One other nugget for iPad watchers in the story: The WSJ’s app may cost $17.99 a month. As Staci points out, that’s a slight premium to the $14.99 a month the WSJ charges for a subscription on the Kindle.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s