Online video

The Online Video Trajectory
A few years ago, video was taking its first baby steps online, with content owners unsure how, or if, they would be able to monetize their digital assets. Today, a vast market is developing around online video, with a U.S. audience expected to reach 190 million people by 2012-or 88% of the Internet user population. As content owners experiment with super-syndication for short-form media and transactional services for premium content, the question shifts from: “How do we monetize online video?” to: “How do we maximize its exposure?” To find out more about digital marketing and eMarketer’s report “Video Content: Harnessing a Mass Audience” click here.


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