YouTube, Other Sites See Spike in Viewers

By Daisy Whitney

YouTube’s audience jumped in September to nearly 82 million unique viewers watching more than 5.3 billion streams, according to the latest figures from Nielsen Online.

That’s a huge boost from August, when the site’s 77 million unique visitors checked out more than 4.7 billion streams. Seasonal fluctuations are likely the case for the big jump; many Internet sites get a boost when students return to school and employees return from August vacations.

Other video sites felt the love too. Yahoo drew nearly 30 million unique visitors in September watching 264 million streams, up from about 20 million uniques viewing 169 million streams. Fox Interactive Media, led by MySpace, saw a burst in unique viewers, but they watched fewer videos: 19 million unique visitors checked out 242 million streams in September, compared with 16 million uniques viewing 278 million streams in August.

From TV week October 21, 2008 5:43 PM


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