IAB sets new standards for video ads

The Interactive Advertising Bureau , the world’s leading online advertising association, introduced a set of guidelines on May 5th aimed at bringing standards to the rapidly growing world of online video advertising–and ultimately to make the still burgeoning medium better for advertisers.

These much needed guidelines cover three forms of video ads: linear ads–interruptive video spots which are typically of the pre-roll variety, non-linear ads–which include the increasingly popular ‘overlay’ ad units, and companion ads–banner-like ads that appear alongside video as it plays on the Web.

These guidelines are the result of work conducted by the IAB’s Digital Video Committee, which is composed of over 100 leading media companies, including Google, Yahoo and Microsoft, among many others.

I think this will be a major step to the “recognition” or legitimatizing of this new and formidable advertising form but as we all know with this ever changing medium only time will tell.


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